TRAINING AND COMPETENCE

EUROPE    I     MIDDLE EAST     I      AFRICA   I        ASIA 

MINISTRY OF EDUCATION AND HIGHER EDUCATION ​QATAR LICENSE NO. 03052018​​​

HEAD OFFICE IN EUROPE:​

​​Servtec FR, 26 avenue Victor Hugo, 75016 PARIS, FRANCE​

OFFICE IN QATAR​

​Ferrand Training Center
Bldg. 116, Haloul Street,
Abu Hamour, Doha, Qatar

Google Analystics

Target Group:

Office managers, supervisors, sales and marketers, investors and corporate professionals managers, team leaders, supervisors and front line staff, administrative officers, personnel, administrators, executive personal assistants, secretaries and executives

Delegate Pre-requisites:

None

Duration:

2 Days

Course Objectives:

Google Analytics (Google Analytics Implementation and Configuration and Google Analytics Reporting for Actionable Insights)

Course Content/Topics:

Tag Manager Mapping your user constituencies to Google Analytics to amplify conversion trends • Traffic sources


  • Applying campaigns tags for accurate and specific acquisition data

  • AdWords and Autotagging

  • Google Search Console integration

  • Social Reporting

  • Gaining direct insights with Site Searc

  • Location and language

  • Channel customization for better traffic bucketing

  • Custom reports for streamlined metrics

  • Creating annotations to maintain a critical timeline for your analysis

  • Dashboards and Shortcuts

  • Configuring Intelligence Alerts for proactive notifications of changes in your Google Analytics data

  • Exporting and sharing

  • Real-time reports

  • Navigations Summary and flow reports

  • Navigations Summary and flow reports

  • Campaign parameters

  • Enhanced Link Attribution for In-Page Analytics

  • Tracking video, scrolling, and offsite links

  • Tracking multi-screen AJAX processes

  • WordPress and blog tracking

  • Using custom dimensions and content groups to help Google Analytics speak your language

  • Overview of mobile app tracking

  • Google Tag Manager environments for development-to-live workflow

  • Google Tag Manager access rights and best practices for publishing

B. Google Analytics Reporting for Actionable Insights

  • Dimensions and metrics

  • KPIs and Goals

  • Goal and funnel configuration

  • Engagement goals for content vs. action goals for specific user interactions

  • Using page value to identify pages that are supporting conversion

  • Using the Multi-Channel Funnel report to identify earlier channels that are assisting later conversions

  • Using secondary dimensions to achieve richer insights

  • Date comparisons

  • Metric comparisons

  • Table filters

  • Understanding calculation of Time and Page and Average Session Duration

  • Isolating metrics with the Comparison and Pivot Displays

  • Using segments to measure the impact of specific behaviors (e.g. pages and events) on conversion

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Certification:

Local or International Certificate of Completion